CONTINENTAL TIRES Mobile Media
As Continental and General’s media AOR: our mandated goal is to increase sales via “drive to action” philosophy while extending brand awareness without using TV as a medium.
We changed their entire past media strategy, which was focused solely on horizontal and vertical print vehicles.
For a visual presence that delivered high impressions – we turned to online and mobile. By establishing a continual property specific relationship with TSN and RDS online and mobile, we were able to create engaging campaign experiences across their digital landscape.
Every campaign has over performed – with our latest campaign achieving a staggering 230% increase in impressions delivered over impressions booked.