IRMS Mobile Engagement

IRMS Mobile Engagement

Project Details

As part of a large transit advertising campaign in which Inspire was in charge of the creative and strategy, we were hired to create a web and mobile-accessible campaign dashboard to track brand engagement in real-time.

With this dashboard the client is able to find out WHEN, HOW & WHERE consumers engage with IRMS and measure effectiveness of branded content and messaging across media channels employed in the campaign mix.