5 step mobile media process
Establish the client’s goal, vet current creative and media cross platform, and multi-channel strategies, and define audience targets.
Development of a highly strategic and engaging mobile media plan that reaches your target audience while determining the best mobile media partners (networks, publishers) and practices (display,video,sms,social, in-app/game, etc…) that allow you to reach your campaign goals.
Production of engrossing creative mobile concepts that drive engagement levels and are leveraged through your media plan, establishing new brand ambassadors along the way.
Negotiate ‘ best rate’ deals and added value with networks & publishers, leveraging agency accreditation, long-standing media relationships, and industry defined guidelines.
Provide fully optimized mobile media measurement metrics that determine the success of your campaign goals