What do you say when an iconic music festival asks you to handle all their digital assets?
Hell yes! My team loved me (once again); there was an office parade, gifts of gratitude, a pretty sash… and then you realize, shit, that’s a lot of work.
Do I tell them that we have to conceive, create & implement not only the Juno’s awards site, but Juno Fest, Juno Fare, Juno Cup and Songwriters Circle executions as well?
Oh and wait, we also have to design & manage an insanely secure ( sign your life away) site to facilitate the nomination and judging process?
I’m just getting started – everything has to manned 24/7 for the entire week-long festival allowing for constant real-time uploads of content, press access and streaming all the live performances – from a van down by the river.
Ok, so a little melodramatic – there was no river, nor a van. I’m not a monster. However it had to be done at “cost” (what?!) as the Juno’s is run by the wonderful folks at the not-for-profit Canadian Academy of Recording Arts & Sciences.
Harsh, reality is. Especially when you realize you won’t be partying until the wee hours with Rock Stars and instead chugging red ball in yesterday’s clothes.
1. Great people Rally. Having a team in place that can roll with the punches, change course on demand, and most importantly not freak out when @# happens is simply everything.
2. Experience beats Enthusiasm. I love me some keeners, but seriously this gig is stressful. Not Ebola – Corona virus stressful, but it’s not easy to be creative on a moments notice & then have to sell it. There’s simply no time for hurt feelings, artist angst or even inspired machinations.
But enough about me, it’s not like I did much but land the account. The amazing Inspire & Colorshadow team accomplished all the heavy lifting. They were the true Rock Stars.
