Hankook Tires had been in Canada for 20 years with moderate market share but very little brand awareness. With Inspires extensive experience in the automotive sector and always loving a challenge – we really, really wanted the Hankook account.
Sure most clients love when you have experience in their category, so after we parted ways with Hankook Tires, partnering with Continental was a pretty natural transition. They hadn’t previously worked with an agency and like Hankook had similar challenges regarding brand recognition.
Who doesn’t love paint? Well apparently, at first, Wal-Mart shoppers! Yikes! Inspire was hired by Glidden to promote their line of fabulous paints at Wal-Mart and we were ecstatic.
