Hankook Tires had been in Canada for 20 years with moderate market share but very little brand awareness. With Inspires extensive experience in the automotive sector and always loving a challenge – we really, really wanted the Hankook account.
Sure most clients love when you have experience in their category, so after we parted ways with Hankook Tires, partnering with Continental was a pretty natural transition. They hadn’t previously worked with an agency and like Hankook had similar challenges regarding brand recognition.
Over the past decade, we’ve collaborated and executed hundreds of projects. From super bowl ads to new product launches to effective media and PR strategies. Our overhaul of their brand principles and identity were implemented across the Globe and we were the only independent agency allowed to remain at Pioneer after a “global” agency in […]