Yes, all of our clients are our favorites. Honest. However, the team at IRMS are extra special. The Institute for Reproductive Medicine and Science is one of the nation’s leading fertility centers in the US staffed by some of the most kick-ass women in healthcare industry (along with a few good men).
Hankook Tires had been in Canada for 20 years with moderate market share but very little brand awareness. With Inspires extensive experience in the automotive sector and always loving a challenge – we really, really wanted the Hankook account.
Inspire was introduced to the Franklin Templeton marketing and sales team through a wonderful customer we worked with at Purolator. Love, it when that happens! 90% of our client growth has been referral based, by the way.
Sure most clients love when you have experience in their category, so after we parted ways with Hankook Tires, partnering with Continental was a pretty natural transition. They hadn’t previously worked with an agency and like Hankook had similar challenges regarding brand recognition.